Sustainability is a work in progress, so it’s impossible to have all the information to know whether a company’s activities are green enough. However, you can learn whom to trust simply by testing whether a company will genuinely respond to you.
Last Friday, I wrote a piece on The Eightfold on the opportunity for theme parks to green the customer experience. In it I mentioned Bearfire Resort, a year round outdoor ski resort to be built in Dallas, Texas in 2009. Since Texas summers are resource intense, I questioned the value of building a 650,000 square foot ski resort.
