Erik Blachford is the new CEO of TerraPass, a carbon offset company. When a consumer buys a carbon offset to offset the emissions from their driving, a trip, or even a wedding, TerraPass uses that money to fund renewable energy products.
Erik has never been a full-time environmentalist, although he is member of a few national organizations. In a former life he was the CEO of Expedia, although he left the company before its partnership with TerraPass was established. Erik is excited about the new venture, explaining on a recent blog post,
“Back in Internet pre-history, at the dawn of online travel, nobody knew you could even check airline ticket prices online, much less book tickets. Now almost half of all travel is booked online. I think we’re at the beginning of another explosion in consumer awareness, this time in the voluntary carbon markets.”
I spoke with Erik by phone on May 25th.
Green Options: How do you respond to carbon offset skeptics? For example, the argument that offsets are just an easy way for people to pay off their pollution without much sacrifice.
Erik Blachford: I hear that argument a lot, but it’s not accurate as to what TerraPass does. People who buy carbon offsets aren’t just sitting back afterwards and thinking they’ve done their duty. These people are active in other ways, too: they’re very in tuned to the problem and the other solutions. Furthermore, carbon offsets are a voluntary enterprise; no one is forcing someone to buy carbon offsets.
However, there is also a lot of talk about common umbrella standards for carbon offsets, and I think TerraPass and our customers would be better served with them. Our industry needs consumer protection standards. Right now it’s unregulated, and the consumer has to be very cautious. Consumers are taking the initiative and doing the research on which carbon offset programs are legitimate, but they shouldn’t be expected to do all of the work.