The Bentonville Diaries: Bentonville Wal-Mart SuperCenter

Editor's note: I had hoped to actually complete this series last week, but my administrative duties got the best of me. So, here's part two on my trip to Bentonville, Arkansas, for Wal-Mart's media day and shareholders' meeting. You can find part one here.

After finishing up at Sam's Club, our next stop was the Bentonville Supercenter. Like the Sam's Club we visited, the Supercenter was fairly new: it had opened in May, 2005. Like the store we'd just come from, this one also sported ample skylights and bright white walls, and had a definite "upscale" feel. One of the executives who met us on the tour confirmed this was intentional for the particular store… a part of the company's "store of the community" concept.

That idea perked my ears up, of course — wouldn't a "store of the community" be carrying local foods and produce in the grocery section? That question was answered before I got to ask it: yes, a handful of produce items were purchased from local farmers. We also saw plenty of evidence of Wal-Mart's organics push as we walked through other areas of the store's grocery section.