by Francesca Birks Most of us can recall an awe-inspiring natural landscape from a blockbuster or independent movie that made us wish we could project ourselves from our seats to the other side of the screen. What we might not realize as distant viewers is the environmental impact and degradation that the film may have caused in the process of its production. In recognition of the film production industry’s reliance on the beauty of dramatic, unspoiled natural landscapes, the New Zealand film industry responded by establishing the Greening the Screen project, which was funded by the Ministry for the Environment, Landcare Research and Waitakere City Council, and developed in association with South Pacific Pictures and the Screen Production and Development Association of New Zealand. Project Greening the Screen involved the creation of an environmental toolkit in the belief that “there should be credible and defensible environmentally responsible practices at all levels of the industry, starting with top management commitment and including practices behind the screen as well as on and off the screen and in the public eye”. The toolkit takes a thorough look at the entire film production process from start to finish and stresses taking action by identifying… (more)
(Posted by WorldChanging Team in Media at 11:52 AM)