Mooving Corporations to Change

Article PhotoDespite the creep of corporatism, LOHAS 11 concluded this week in Marina Del Rey and delivered on its promise of an agenda built around social change and soy everything. Few conferences boldly include kundalina yoga, meditation breaks and taebo on the agenda, but LOHAS does so with perhaps a bit of pretension but a whole lot of active, eager practitioners. As someone who has attended previous LOHAS sessions, this year did not feel unique, though perhaps a bit more mainstream. Panels ranged from a thoughtful exposition on Virgin Unite, Richard Branson’s CSR platform to developing sustainable cities, to employing biomimicry techniques with a dizzying smorgasbord of samples scattered in between the sessions. The usual suspects from Green Hollywood ranged about the event. Ed Begley Jr. promoted his new website, Fixing the Planet, while Mariel Hemmingway plied her thoughts in her own session. Perhaps the most interesting moment at LOHAS happened not at one of the events packed into the tight schedule, but at an event that took place in the evening at the home of Lawrence Bender. Lawrence is among the most indefatigable activists in Hollywood, laboring during the day to create content that aligns with his values like An… (more)

(Posted by Jonathan Greenblatt in Transforming Business at 7:01 PM)