Green Business 101: How to Make Your Green Business Profitable

Everyone's talking about the potential of green business to reshape the planet, but what does "green" really mean in the business world? If you've talked with any green entrepreneurs lately, or are one yourself, you know that vision and passion are in abundance. The question is how does a green start-up turn personal commitment into sustainable profit?

To find out the answers to these and other key questions, listen in when Linda Feinholz of Feinholz & Associates interviews green business expert Jeff Hayes, Principal of The Vector Group, on Thursday, May 17th at 10am (PDT). It's a free conference call, but you do need to register in advance.

They will spend the hour discussing topics of importance to this growing segment, including the "gotchas" for emerging green businesses, such as how to seek the right kind of investors. They will also talk about how business service providers like CPAs and attorneys can intentionally attract a green clientele. One tip: green clients expect you to walk-the-walk. Just being able to spout the latest green catch phrases won’t cut it.

Having served small businesses since 1968, The Vector Group now helps their clients improve all three elements of the triple bottom line: profit, people, and planet. The company boasts experience in many varied industries, from a skateboard manufacturer to a beer producer to an exotic surf travel business.

Some of The Vector Group’s clients have seen revenues jump 40% in less than 12 months, and are now singing the company’s praises. Tony Guido of the industrial design firm grow-design calls Hayes "a personal trainer for green business" and Caroline Duell of Elemental Herbs just calls Hayes "my boss". If these testimonials are any indication, one hour of your time might just make a big difference in the success of your green business.

The Green Options Interview: No Impact Man, Colin Beavan

There's a little experiment going on in New York City near Washington Square Park. Colin Beavan, his wife Michelle, their two-year-old daughter Isabella and dog Frankie are trying to live a no impact lifestyle.

What began in November 2006 as a one week trial run turned into a year long experiment phased in through different stages along the way. Some think he's crazy for getting rid of toilet paper or not taking the elevator, but it turns out that along with the sacrifices have come great rewards.

I spoke with No Impact Man, Colin Beavan, a few weeks ago via phone.

Green Options: Why are you calling this an experiment?

Colin Beavan: The idea is that we're tying to make no net environmental impact. Now, I know that you can't make no net environmental impact, that's impossible, but if you're not sticking to strict math, the idea is that we will reduce our negative impact as much as possible and then increase our positive impact. Really the whole point is that we cause as little harm as we can and try and do more good for the planet, too, so ultimately our being alive is, hopefully, at least not bad for the planet.

The reason why it is an experiment is because it is drastic. The idea is that we're experiencing a full range of things that one can do to reduce their negative impact, including not using elevators, not using public transportation – even though I completely support public transportation – but we're not using it. We try not to use anything that creates toxins or carbon and to see what it would feel like. So having experienced all the things we felt we could do, at the end the results will be to see what can we practically hold on to in our lives.

GO: What are some of the things you think you will be able to keep up afterward?

CB: I think the main thing that we'll let go of is the strictness. For example, when it was snowing, Michelle would still either ride her push scooter or walk to work, even though it wasn't really practical to do so. And that was just for the sake of the experiment. Or if for some reason I miss the farmers market and can't buy my food local, I don't go to D'Agastinos [the grocery store] at the moment. So if it turns out that for two days all we have is potatoes then that's all we eat for a couple of days.

But most of the stuff that we're doing I think we'd hang on to. Although it is hypothetical to say what will happen at the end of the year, I think this experiment has changed the course of our lives. It is the way we want to live. Our friends used to think the experiment was about austerity and about giving up so much, but the fact of the matter is we're gaining so much. The lifestyle changes that the experiment has caused us to make are actually making us feel better and happier.

GO: What are some of the biggest surprises so far?

CB: The change of rhythm. Whether hopping in taxis or talking on your cell phone, everything is a big rush. Even on a Saturday, which is supposed to be one of the rest days, you're like okay, I'll have brunch with you at ten, and then I'll head up to the MoMa at noon, and then some friends are having a party for the kids at three, and then you guys are having a dinner at seven.

We just can't move that fast on our bikes and by walking. At first you think you're losing out, but on a weekend day basically we can do one big thing and we savor it much more. That was kind of surprising to me.

GO: Many comments on your blog have been very supportive, but on occasion you'll get some angry comments. Why do you think that is?

CB: I think sometimes people are mad because they think i'm trying to tell everybody else what to do but i'm really not.

One thing that's important about No Impact Man is that it is an experiment that we are doing. I'm not suggesting that anybody else does what we are doing. I'm just saying this is what we're doing.

I think all of us can do what we can do. People who live in the countryside or the suburbs may not be able to drive less. I'm in a fortunate position of not having to use a car. I'm not out there saying, "Don't use your car," but my hope is that maybe the project will cause people to think about their own lives and not ask themselves if they can do what I'm doing, but look at their own lives and ask "What can I do? How would I be happy to contribute to the planet's well-being?"

I support people who are trying to make a difference. Maybe they can't be no impact, but I support people that are making an effort. For the sake of the project I eat local and seasonal, but there is one stand at the farmers market that grows greens in a greenhouse. They're converting their green houses to biodiesel, which is not perfect but they're making the effort. So, I can buy from them because I support what they're doing.

GO: I really like something you said on your blog: "Saving this planet depends on finding a middle path that is neither unconsciously consumerist nor self consciously anti-materialist." Can you explain that?

CB: My favorite model is something that Bill McDonough talks about in Cradle to Cradle. He talks about a tribe called Menomonie, and they harvest lumber. In 1900 there was a certain amount of harvestable trees. Now they have the same amount of land, but they have a lot more harvestable lumber, and meanwhile they've also harvested a whole bunch of lumber. They had so much, they took a lot of it, but they still have more than they started with. The reason why they did that is because instead of taking what they wanted from the forest, they took what the forest had to offer.

I'm not saying we shouldn't have any fun, but we should look at it as, instead of just taking what I want from the planet, saying, what does the planet have to offer? What can it offer with me without it hurting itself? How can i be a good guest?

Don't forget, I'm just a schlub. I'm not an expert. I make mistakes. I'm trying to figure it out as i go along. Chances are I'll make some wrong choices but that's part of the project because so many of us have no idea what to do.

GO: Well that's part of the process, right? Making up the rules as you go along? You've done it in stages which seems to make sense so far.

CB: What I do is research and I see what other people have done in a particular area. We've looked at transportation. We've looked at making trash. We've looked at sustainable consumption. We eat local. And then soon all the stages will be complete then we'll just be living it for the last six months of the project.

GO: Are you glad that you chose to do this?

CB: I am so happy. I am so lucky because not so many people are in the really fortunate position where what they do for a living and their deepest personal concerns can come together in one place.

I think the important thing is i'm not trying to set myself up as an expert telling other people what to do. What I am doing is an experiement and seeing what i can do with my own life. And my secret motive is that everybody will take stock of their own lives and see what they can do, but I'm not suggesting they should do what i do. I'm suggesting they should do what they can do.

Sunday Colin plunged his family into darkness as they turned off their power. Now he is just using a solar charger to power his computer. Follow along over the next six months of the experiment at the No Impact Man blog. (And check out one of my favorite No Impact Blog entries to date. It involves Isabella, rain and enjoying the little things in life.)

Just what is the 25% MPG improvment in GM’s new Hybrid SUV offerings?

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Several sources are reporting (ABG included) that GM will offer hybrid SUVs as soon as the 2008 Model year. Based on technology developed by a team consisting of GM, BMW, and Daimler Chrysler the models are expected to get 25 percent better fuel economy. In addition to the hybrid driveline, the 6.0 liter V8 engine will be able to deactivate half its cylinders during cruise. To save about 300 lbs (~140 kg) weight, both the Chevy Tahoe and GMC Yukon will have aluminum hoods and tailgates. Hence, engine, driveline and structure are involved in this fuel economy improvement program. The 2007 EPA Fuel Economy Test does not offer a 6.0 liter version of either the Tahoe or the Yukon. Largest engine is the 5.3. The 6.0 liter engine is available now in the Trailblazer. The “25 percent improvement” needs to be defined further as the new EPA Mileage tests will be in effect for the 2008 model year. EPA says: “EPA recently revised methods for estimating vehicle fuel economy to better represent current driving styles and conditions. The new methods-which apply to model year 2008 and later vehicles-include the city and highway tests used for previous models along with additional tests to represent:

  • Faster Speeds and Acceleration
  • Air Conditioner Use
  • Colder Outside Temperatures

MPG estimates will also be adjusted downward to account for factors that are difficult to replicate in a laboratory, such as wind and road surface resistance.”

Is the 25 percent based on the old or new EPA estimates? Just the revised testing procedure will grab about 10 percent of that improvement, plus there is the extra weight and emissions of the larger engine. So these 2-mode hybrid SUVs may be 25 percent better, but starting from a lower EPA number than previously published. For a 3 MPG improvement over 12,000 miles at $3 a gallon and 17 MPG for a non-hybrid starting point, there is a saving of $318 a year. Hope this new hybrid package costs less then $2,000 for about a 6 year payback.

[Source: GM]

 

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Green Pets: A Quick Overview

A frequently overlooked area when it comes to greening your life is greening your pet's life. This can be a tricky subject, since what works best to keep your pet healthy and happy may not always be an ecofriendly decision. Luckily, there's easy ways to make sure that Fido leaves a lighter pawprint.

Where you get your pet can have the biggest overall impact. Rescuing a pet from a shelter or the Humane Society gives an already existing pet a good home and the possibility of a happy life. Why pay a breeder to create another animal? Accordingly, heed Bob Barker's sage wisdom: remember to help control the pet population; have your pet spayed or neutered.

Just like human food choices, your pet's diet has an impact on our environment. However, pet owners know that diet is crucial to your pet's health, and can be very particular to a pet. Always check with your vet when changing pet foods. That being said, there are organic, humane, and sustainably-produced pet foods on a market–in fact, it's a fast-growing niche. Whole Foods, Wild Oats, and Trader Joe's have their own lines of pet foods, and there are plenty of other sources online.

All that food has to go somewhere, as pet owners know. Pick up your dog's poop with biodegradable doggy bags. Better yet, compost it. Yeah, yeah, I know you aren't supposed to compost pet waste. However, that rule generally goes for compost that is going to be used on edible plants, like a veggie garden–using that compost on landscaping or flowerbeds is fine. If the thought of adding poo to your pile still makes you cringe, create a whole separate compost just for pet waste. Bury a metal garbage can for a securely-contained poo pile. For your feline friends, avoid clay-based litters–the clay is strip-mined, and the dust from the clay can irritate your cat's lungs. A much more sustainable choice is Swheat Scoop, a wheat-based scoopable litter. Should your precious pal leave a not-so precious present for you on the carpet, there are plenty of eco-friendly pet-odor eliminators, from such companies as Mrs. Meyer's.

Finally, choose greener pet items when shopping for your pet. Scratching posts, toys, and leashes all come in more sustainable varieties. GreenPeople.org is a good resource for finding various vendors.

Suzuki reveals production Splash city car

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Click image for gallery

On the heels of the new Opel Agila, we can now show you its sister car, the Suzuki Splash. Set to be built in Hungary it’s basically identical to the Opel, so the same three engines — 1.0L gasoline, 1.2L gasoline, and 1.3L diesel — will find their way under the Splash’s stubby little hood. In terms of appearance, the Suzuki will wear a mildly different front fascia, but that’s about it. In the end, it’s shaping up to be a good-looking, economical, and clean little runabout. We like it, and are looking forward to September, when we’ll see it “in the metal” when it debuts in Frankfurt.

Suzuki’s press release can be found after the jump.

Gallery: Suzuki Splash

[Source: Suzuki]

PRESS RELEASE:
SUZUKI SPLASH – A NEW SMALL PASSENGER CAR WITH EUROPEAN DESIGN

World Premiere at the International Motor Show in Frankfurt / Available with three engines with CO2 emissions below 140 g/km

With the Splash, a new fresh and exciting small passenger car, Suzuki Motor Corporation intends to gain a significant market share in this growing market segment in Europe. The new flexible compact car combines the sportiness of Suzuki’s successful model Swift with the technologies and immense know-how of the Japanese world market leader in the mini car segment. The Splash is not the successor of any specific former Suzuki model, but a brand-new concept to satisfy the needs of demanding European customers in terms of roominess, compactness, modern design, aerodynamics, quality, driveability, performance and environmental friendliness. The safety equipment encompasses state-of-the-art features such as six airbags and an Electronic Stability Program (ESP(R)*). It looks fresh, energetic, juvenile and emotional and thereby underlines the aspiration of its name Splash. Within the global growth strategy of Suzuki, the Splash is already the fourth entirely new model within three years after the launch of Swift, Grand Vitara and SX4 which all embody Suzuki’s unique ‘Way of Life!’-philosophy.

Within this market segment, the car convinces with a relatively tall body (1.6 metres) based on the chassis from the sporty Swift. With its overall length of 3.7 metres and width of 1.7 metres it offers an amply tall and comfortable roomy cabin with sufficient legroom for adults on all seats. Its modern design leads to excellent aerodynamic efficiency and consequently to low carbon-dioxide emissions.

The Splash will make its worldwide debut at the International Motor Show in September in Frankfurt am Main. Sales of the car with its excellent ride comfort will start as of spring 2008. It will be available with two different petrol engines: a 1.0-litre, three-cylinder, 12-valve unit with maximum power of 48kW (65hp) and a 1.2-litre, four-cylinder, 16-valve unit with maximum power of 63kW (86hp). With these engines, low friction and plentiful flat torque delivery at low and mid-range speeds help to ensure good driveability across the rev range while promoting fuel economy and limiting CO2 emissions. Customers preferring a diesel engine can choose a proven 1.3-litre, common rail, 16-valve unit with optional particulate filter and a maximum power of 55kW (75hp). In light of the growing need for environmental compatibility, emissions of all three engines with 5-speed manual gearbox are between only 120g/km and 140g/km. The petrol engines were both newly developed by Suzuki Motor Corporation as next-generation power engines. The diesel engine will be produced at Suzuki’s plant in India under licence from GM Powertrain Europe.

Suzuki aims to sell up to 60,000 units per year of the Splash in Europe. The brand-new model has been developed by Suzuki Motor Corporation and will be produced by its subsidiary company Magyar Suzuki Corporation in Hungary.

* ESP is a registered trademark of DaimlerChrysler AG.

 

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New Wiseman milk trucks powered by diesel, LNG in the UK

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Two dairy tractor units are cruising delivery routes in NW England and Scotland carrying three main liquids: milk, diesel and Liquefied Natural Gas (LNG). The trucks can be powered by two of those three fuels and the driver could be powered by the other. Robert Wiseman Dairies, a large fresh liquid milk processor in the UK, recently took delivery of the two DAF Dual-FuelTM gas/diesel trucks from Clean Air Power and, if the statement from CAP can be believed, they’re quite happy with the performance thus far. These are heavy-duty, heavy-use vehicles, operating at 38 tons GVW, driving about 100,000 miles per year.

In 2000, Wiseman tested LNG-only trucks, but is having better results with the dual-fuel system. Drivers say the engine is quieter when using gas, and diesel provides reliable backup for the operators. While the test only involves these two trucks, the number could soon grow. Wiseman operates about 1,250 trucks and will make future purchasing decisions after the six-month trials are over.

[Source: Clean Air Power]

 

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Tip o’ the Day: Break that Paper Towel Habit

Hand towels are common in the bathroom, but when it comes to the kitchen many of us are paper towel-using junkies.

Whether you're drying your hands or cleaning up around the house, cloth towels and dish rags are the way to go. They're efficient at mopping up small spills, and come in handy for just about everything you'd need a paper towel for, and with a lot less waste.

Keep a few dish cloths readily available in the kitchen, even if it means clearing out that junk drawer to make room. Hang one from the refrigerator or oven handle, or from a decorative hook or nail placed by the sink.

Use smaller cloths for dishwashing and cleaning, and larger ones for hand and dish drying. Look for natural materials such as cotton, linen or hemp (organic if possible).

When they get dirty throw 'em in the hamper and wash them with your other household towels. No separate load needed.

Break that paper towel habit. Next time you use up the last one, recycle the cardboard roll give the cloth thing a try.

Amy says: I prefer small cotton dishrags over sponges for dishwashing and cleaning up the kitchen, and since they're washed regularly they don't have time to sit and take on that pungent, spongy smell.

Coconut oil powers vehicle, generators in Bougainville, Papua New Guinea

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Energy self-sufficiency on the island of Bougainville in Papua New Guinea has come closer to reality now that mini-refineries are making a coconut oil that can replace diesel. Many people in the community, the BBC says “from police officers to priests,” are using the biofuel in vehicles and generators. These backyard refineries are helping islanders fend off energy import shortages and other high energy costs. The short BBC article quotes a producer who talks about the coconut fuel as “some coconut juice that you normally fry your fish in,” but this isn’t just VegOil.

[Source: Phil Mercer, BBC News]

 

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Urban Alliance for Sustainability: Connecting the SF Bay Area Green Movement

If not us, WHO? If not here, WHERE? If not now, WHEN?

These are the questions that gave birth to the Bay Area Urban Alliance of Sustainability three years ago. With a mission to "Inspire and integrate the sustainability movement,” and a vision to "Support the transformation of the world into a harmonious social, economic and natural environment for the benefit of all," UAS is working to connect local green organizations and individuals through programs centered around networking and community education — essentially giving people a platform where they can access and collaborate with others in the local green scene.

Being a volunteer-run organization, the easiest way to get directly involved in UAS is through volunteering or becoming a member.

As a member you get a number of benefits, including an individual, hour-long sustainability consultation about easy ways to reduce your eco-footprint. You can find out more about anything from feasible food options to green jobs in your local area. You can also ask about other help topics or discuss various green solutions you’ve seen or been involved in.

Also, if enough people sign up in your zip code, UAS will organize an area-specific potluck to connect you with other green people in your neighborhood.

Members also have access to sustainabilty consultants via phone and website. Check out www.uas.coop for the e-newsletter, or to find out more on collaborative green solutions in the Bay Area.

Wild Things… You Make My Heart Sing…

OK, cut me a little slack… I’m not nearly as bad about cheesy musical allusions as some…;-)

More green goings-on in Chicago this weekend — seems like that’s often the case lately! On Saturday, The Habitat Project, along with a whole slew of other organizations, is hosting Wild Things: A Chicago Wilderness conference. This one-day event is open to all (you can register at the door), and they’ve even organized events around attendees level of expertise:

You are invited to a day-long conference that brings together the region’s best experts, most dedicated volunteers and anyone interested in nature. Technical presentations and interactive workshops will explore the latest in natural areas preservation, wildlife protection and monitoring. The conference is organized in “tracks” designed for everyone from beginners to experts. There is special focus on empowering citizen scientists, stewards and advocates with information, networking and good ideas.

Wild Things will feature more than 80 large and small-group sessions drawn from real-life experiences with everything from the nitty gritty of habitat management, botany, and zoology to advocacy, education, art, culture, history and backyard and neighborhood ecology. It’s a great opportunity to listen, ask questions, and contribute to the effort to conserve the natural ecosystems and habitats of the greater Chicagoland area.

The schedule is jam-packed, regardless of which track you choose, and it looks like there’s a good mix of sessions focused on the academic and the practical. Sounds like a can’t-miss event if you’re in area. I’ve got work to attend to on Saturday, but would love to hear back from anyone who does attend.

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