Greenpeace – Making Waves: Dell vs Apple: Eco-Rumble in the Electronic Jungle

jobs-dell.jpgGet the popcorn folks, it’s the computer industry’s heavyweight championship fight of the century.

Michael Dell led with an uppercut to the chin when he announced Dell’s free worldwide recycling policy and challenged the industry to match it. Steve jobs staggered back to the ropes, dazed, then came back with a surprise left when he declared a phase out of the worst toxic chemicals in the Apple product line before Dell’s deadline, and a new commitment to eco-transparency. Yesterday, Dell shook it off and sucker-punched Jobs when he laid down his plans to become the greenest computer company in the world.

This is the kind of prize fight we love.

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