Having looked at the various criteria for Fair Trade products (transparency, environment, wages and financial and technical assistance) the natural question is how do we monitor these? As Brady pointed out, one of the biggest failures in the Fair Trade movement occurs when only the initial producer is certified but subsequent steps are not. This is especially possible in products which require several steps, such as banana ripening and coffee roasting, and is one of main reasons labeling organizations have been hesitant to certify the complex process of clothing production.
One group seeking a solution is the Fair Tracing Project. Their aim is to “support Ethical Trade by implementing IT Tracking and Tracing Technologies in supply chains to provide consumers and producers with enhanced information.” Developed as an extension of the Fair Trade movement, the Project is working towards technology that “enables each individual product to be both given a unique identity and tracked throughout the value chain from producer to consumer.” All information, from the producer's working conditions and pay to packaging to transportation, will be available at the point of sale, eliminating a consumer's need to delve into extensive research before shopping. This information will create not only an opportunity for consumer to purchase products which reflect their personal values, but create a competitive market in which companies are required to parallel their customers beliefs.