Lexus hybrid ad reported as misleading

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The Advertising Standards Authority in England is an ad industry run group that regulates and monitors advertising and marketing and addresses consumer complaints about ads. When a company runs false or misleading ads and they don’t respond to ASA direction to change the ads, ASA can refer the problem to the Office of Fair Trading and Ofcom, which are government agencies.

Recently the ASA looked into consumer complaints about an ad that Lexus was running for the RX400h that was misleading with the tagline “HIGH PERFORMANCE. LOW EMISSIONS. ZERO GUILT”. Since the hybrid CUV has CO2 emissions of 192g/km compared to a European average of less than 160g/km the ASA didn’t like the ad. Lexus responded that RX400h emissions were lower than any other vehicle in it’s class but the ASA didn’t think this was good enough and the ad implied that the emissions were low compared to all vehicles, which they aren’t.

The ASA ordered Lexus not to imply that the RX caused little or no environmental harm relative to all cars if it wasn’t true. Clearly this is a case of Toyota trading on a carefully cultivated green reputation that isn’t always deserved. They certainly deserve credit for cars like the Prius, but many of the Lexus hybrids are not that impressive compared to many of the highest volume cars in Europe.

[Source: Advertising Standards Authority]

 

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ADAC and RACC rank the ecofriendliness of current car offerings in Europe

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The Spanish RACC and German ADAC car clubs have just released their yearly ECO-TEST. It is a very complete report that includes aspects such as of the perception of consumers’ attitudes towards ecology, a ranking of the greenest and the least green cars available in European markets (although not all models are available in all countries) and how carmakers are reaching their emissions targets. The ECO-TEST results also reflect the continuing tendency of Europeans driving their cars more, copying the suburban American model.

The consumers’ survey was made in the Comunidad de Madrid (Spain) in 2006. The madrileños are ready to buy greener cars, even if they have less power (so say 87 percent) or they have to refill more often (78 percent). However, only 4 out of 10 would accept buying alternative energy cars when if they were more expensive than standard ones. The report also ranks mileage as the second key factor for deciding the purchase of a new car, behind safety. Third place is for speed and on the fourth and fifth place they mentioned gas emissions and recyclable materials, respectively.

And since we all love lists, there are three top five (one’s a top eight) after the jump.

[Source: RACC (Spanish)]

The top 5 eco-friendly cars available in Europe (None of the 93 cars got a 5-ecostar rating):

  1. Toyota Prius Executive
  2. Volvo V70 2.4 bi-fuel Momentum, using Compressed Natural Gas
  3. Honda Civic 3i-DSi hybrid
  4. Skoda Octavia Combi RS TDI (RPF) – The first diesel in the ranking because of an anti-particulate filter.
  5. Skoda Octavia 1.6 FSI Ambiente

The worst five were:

  1. Hyundai Terracan 2.9 CRDi GLS Automatik
  2. VW Fox 1.4 TDI
  3. Fiat Panda 1.3 JTD Multijet 16V Cross 4×4
  4. KIA Rio 1.5 CRDi EX Top
  5. VW Sharan 2.8 V6 Highline Tiptronic

The score was made taking in consideration the following parameters: The Euro emissions tier (currently passenger cars should adapt to Euro IV), the level of particles at the exhaust pipe, mileage and CO2 emissions per km.

Finally, the European carmakers ranked by their success in reducing their average CO2 tailpipe emissions from 1997 to 2005:

  1. Fiat: 169 to 139 g/km
  2. Citroën: 172 to 144 g/km
  3. Renault: 179 to 149 g/km
  4. Ford: 180 to 151 g/km
  5. Peugeot: 177 to 151 g/km
  6. Opel/Vauxhall: 180 to 156 g/km
  7. Toyota: 189 to 163 g/km
  8. Kia: 202 to 170 g/km

(Read more about a list similar to this last one here)

 

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BOLD MOVES: THE FUTURE OF FORD Step behind the curtain at Ford Motor. Experience the documentary first-hand.

Check out the Audi A8 TDi at the C40 Climate Summit in New York

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The main story of the source article here is the Shell Synfuel, “a gas-to-liquid propellant manufactured from natural gas that’s entirely free from sulphur and aromatics. When burned, Synfuel produces 35 per cent less soot, 93 per cent less carbon monoxide, nine per cent less nitrogen oxides and five per cent less carbon dioxide than conventional diesel fuel. Unlike diesel, it produces no sulphur dioxide at all.”

But, a side point worth noting is that the A8 TDi was being shown in New York at the C40 Climate Summit. The last time I checked, this engine was not available in the A8 here in the U.S. of A. Too bad, because it could have an impact exactly like what is being spoken about at that same summit. It’s a tad bit ironic, don’t ‘cha think? A little too ironic, and yeah I really do think… ok, enough.

Thanks for the tip, Christian!

[Source: Autocar via German Car Blog]

 

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BOLD MOVES: THE FUTURE OF FORD Step behind the curtain at Ford Motor. Experience the documentary first-hand.

Green Business 101: In Santa Monica, Green Business is Certifiable

As a resident of Santa Monica, California, I’m proud of my city. Thanks to its comprehensive Sustainable City Plan, Santa Monica continues to take big steps towards its goal of becoming sustainable. And, since businesses have a large part to play in reaching that goal, it makes perfect sense that Santa Monica offers businesses a way to contribute: Green Business Certification.

By partnering with the non-profit organization Sustainable Works, the city encourages businesses to use resources more efficiently – benefiting both the company and the environment. Sustainable Works’ Business Greening program helps participant companies “green their bottom line” by assessing current policies and practices, then recommending new, greener options. To help ensure the adoption of new practices, the organization also assists the business in implementing the options they choose, and then tracks the outcomes.

Free for Santa Monica businesses, the program focuses on:

  • Reducing and diverting solid waste,
  • Becoming water efficient,
  • Eliminating toxic chemicals,
  • Minimizing transportation impacts,
  • Reducing energy use, and
  • Improving purchasing choices

Did I mention that the program is free?

In addition to their certifications, several businesses were awarded Sustainable Quality Awards (SQA) at a luncheon held last week. With SQA Grand Prizes going to businesses including Wilshire Restaurant, ECOLIMO, and marketing firm The Phelps Group, the diversity of the winners shows that any business can benefit from the program.

For individuals, Sustainable Works offers a similar Residential program. Designed to help people reduce their environmental impact, participants are grouped into “crews” of 10-15 for a series of six weekly meetings. Beginning with a self-assessment, the crews learn the concepts of sustainable living, including specific ways to live a greener lifestyle.

If only every city had these programs, what a wonderful (green!) world it would be.

Green Style Spotlight: Certified Jeans

Denim, jeans, dungarees – whatever you want to call them, those traditional indigo pants are an iconic part of American culture, like Chervolet trucks and apple pie. Finding the right pair of jeans is often a nightmare, especially for women, thanks to the variety of cuts and brands available.

We've all been schooled on the benefits of organic cotton, but eco-friendly denim is still often quite pricey, usually ranging from $150-350 a pair. Hailing from Seattle, Certified Jeans sells organic cotton, made in the USA jeans for a humble $74-88 a pair, depending on the wash chosen. Enjoy trying before you buy? You won't find this brand in the shopping malls: according to the company's website, "Suburban shopping malls are a primary generator [of] residential and commercial sprawl and often are responsible for losses of wetlands, natural habitat and agricultural land. And, these malls are unattractive commercial development."

If you already know your size, ordering from Certified is a great, affordable options for eco-jeans. You can purchase via e-mail or over the phone; sizing info is happily supplied upon request, helping to assure you order the correct size. Three colors are available – natural cotton color (often referred to as vanilla), dark navy blue, and traditional denim/stonewash; in terms of cut, there are two options for women (traditional and boot cut) and three options for men (standard/easy, slim, and loose). If you happen to be in the mood to spend or become a dedicated fan of the brand, for every seven pairs of jeans you purchase or have credited to your name, you will receive one pair free (shipping included).

Simple, comfortable, economical, and ecological – no muss, no fuss from Certified Jeans.

Eco-Graduation? College Students Green Commencement

Proving that sustainability is a priority for today's young people, two colleges are incorporating sustainability into their graduation ceremonies. Grads at Dickinson College in Pennsylvania took pledges of sustainability at their commencement, while Ohio's Oberlin College took the first step in a five-year plan to make Commencement/Reunion Weekend completely carbon neutral.

At Dickinson, grads signed sustainability pledges, vowing to recycle more and conserve resources. Those who signed pledges, about a fifth of the graduating class, wore green ribbons on their commencement gowns to signify their committment to sustainability. Dickinson itself has significantly increased the amount of sustainabilty measure the university is taking, and even boasts an alumni group specifically committed to sustainabilty on campus. The school has operated an environmentally-friendly apartment complex, dubbed the "Tree House", for fifteen years, and has a Campus Sustainability Specialist on staff.

Oberlin wants to green its actual commencement ceremony by implementing such changes as printing graduation programs on 100% post-consumer recycled paper, biodegradable tableware and local and organic food at dining events, available carbon offsets for travelers, and CFLs in outdoor lighting. Oberlin students will also have green ribbons on their gowns signifying their committment to sustainability. Future measure include widespread composting for all food and tableware waste over the course of the weekend, and university-fascilitated ride-shares for those travelling to and from Oberlin. Oberlin even has a "sustainability portfolio", documenting the campus's committment to sustainability.

For those that believe that young people today are focused only on themselves, measures like the ones at Dickinson and Oberlin are visible reminders of this generations committment to creating a sustainable future. With college and university presidents pledging to fight climate change, it's inevitable that other schools and students follow suit.

Green Myth-Busting: “Natural” Beauty Products

Natural Soap?Natural Soap?Myth: Beauty products sold as “natural” and “organic” at health food stores and coops are truly natural and organic.

Facts: Some natural, organic beauty products are exactly what they claim to be; however, many of the trusted brands featured in health food stores and coops contain harmful ingredients and/or are not 100% natural. Anyone can claim their product is natural and/or organic, as there are no federal certifications or safety testing for beauty products. There are no official guidelines as to what constitutes a natural product, and even though a beauty product may contain certified organic ingredients, it may not be 100% natural. Some beauty products labeled organic, contain only a single digit percentage of organic ingredients.

Rebecca recently wrote about beauty products in Tip o’ the Day: Cosmetics that Cause Concern. She advised readers to visit the Environmental Working Group's cosmentic data base Skin Deep, which provides analysis of many beauty products. When consulting this site, I became concerned when I saw many of the “natural” beauty products I purchased at our local coop were rated higher than I expected for toxicity. By reading labels, I discovered many of these brands utilize ingredients that are not natural or may only be derived from natural ingredients. According to Skin Deep FAQ, “It is often difficult for us to identify which ingredients in products are truly organic, since "organic" is a generally marketing term used by many in the cosmetic industry to imply that the product is natural.”

Let’s look closely at one such “natural” body product I use every day. Alba Body Lotion made by Avalon Natural Products received a score of 8 out of 10, according to Skin Deep. Here are the ingredients from the packaging, some of which are organically grown:

ACTIVE INGREDIENTS: OCTYL METHOXYCINNAMATE, BENZOPHENONE-3. INGREDIENTS: CERTIFIED ORGANIC HERBAL INFUSION OF CHAMOMILE (CHAMOMILLA RECUTITA), ECHINACEA (ECHINACEA PURPUREA), GREEN TEA (CAMELLIA SINENSIS), LAVENDER (LAVANDULA OFFICINALIS) AND ROSE HIPS (ROSA CANINA), ISOPROPYL PALMITATE, GLYCERYL STEARATE, SWEET ALMOND OIL (PRUNUS AMYGDALUS DULCIS), CETYL ALCOHOL, SILICA, VEGETABLE GLYCERIN, CERTIFIED ORGANIC ALOE BARBADENSIS, ORCHID EXTRACT (CYMBIDIUM GRANDIFLORUM), ALPHA-HYDROXY ACIDS OF GLYCOLIC (SUGAR), LACTIC (VEGETABLE) AND ASCORBIC (CITRUS FRUIT), BOTANICAL FRAGRANCE (PARFUM), METHYL/PROPYLPARABEN, TOCOPHERYL ACETATE AND TOCOPHEROL (VITAMIN E).

The fragrance is considered to be of the highest concern for hazard, but the ingredient that stands out as the most unnatural is methyl/propylparaben. The Environmental Protection Agency (EPA) reports methyl and butyl parabens and certain preservatives have been linked to metabolic, developmental, hormonal, and neurological disorders, as well as various cancers. "True organic personal-care products would not contain preservatives," says Diana Kaye, cofounder of the organic care line Terressentials. According to Wikipedia, methyl/proplylparaben belongs to the paraben family, “Parabens are a group of chemicals widely used as preservatives in the cosmetic and pharmaceutical industries…. Their efficacy as preservatives, in combination with their low cost…probably explains why parabens are so commonplace.”

Another common ingredient used in “natural” beauty products is sodium laureth/lauryl sulfate (SLES/SLS). This surfactant is derived from coconut oil and fell victim to an Internet rumor as carcinogenic. It is commonly used in “natural” beauty products, as well as engNatural, Organic Beauty?Natural, Organic Beauty?ine degreasers and antifreeze. Although SLES/SLS do not cause cancer, it is in fact an eye and skin irritant. In people with sensitive skin (prone to dermatitis, acne, eczema, psoriasis and chemical sensitivity), the drying property of SLS/SLES can cause flare-ups or may worsen existing conditions. This has been my experience with my son, who’s eczema disappeared after only three days on SLS free soap. As the Natural Health Information Center warns us, “Do not believe that just because a product is labeled as "natural" it is free from SLS or SLES. Most common brands of "Natural" or "Herbal" shampoos and cleansers still use these harmful chemicals as their main active ingredient – check your labels!” Many “natural” beauty companies stand by the use of SLS/SLES, such as Tom’s of Maine (now owned by Colgate/Palmolive). Other companies, such as Aubrey Organics, question its safety. Dr. Bronner’s Magic Soaps has put together a video using a forensic drug test to demonstrate how many, “Companies mislead consumers in conflating their detergent-based products with ecological biodegradable soaps, even calling these synthetic detergent products ‘organic’. Dr. Bronner’s Magic Soaps are real soaps made from real organic oils, while these other so-called ‘Soap’ products are detergents made from petroleum and conventional vegetable material. They are not soap, they are not organic, they are not natural.” Although SLS/SLES is derived from coconut oil, and many “natural” companies will place coconut in parentheses on the label behind SLS/SLES, it is not considered natural by all. In Germany, where there is an effort underway to label cosmetics and personal care products as certified natural, formulations containing sodium lauryl sulfate, ammonium lauryl sulfate or sodium laureth sulfate cannot be certified natural.

Read the Label!Read the Label!You can take action on this issue by signing EWG’s petition in support of government-mandated safety testing of product ingredients. Alternative products do exist that are truly natural and organic, but the consumer will need to read labels, research ingredients, and review Skin Deep to find the safest, natural beauty products. The advises, “There are still no regulations that keep unethical body care companies from making fraudulent ‘organic’ labeling claims outside of the USDA organic certification process… As a consumer, if you purchase a body care product that claims to be organic but does not have the USDA certified organic symbol, you have no way of knowing how much (or how little) organic content that product actually has.”

Defending Whales: The Migrating Whale Project

Posted by Brian (in Amsterdam)

One thousand schoolchildren send an SOS for whale protection and launch the Migrating Human Whale Project from the shores of Loreto Bay National Marine Park in Baja, Mexico.

This is the first of eight Human Whale aerial images involving nearly ten thousand schoolchildren from Mexico to Alaska leading up to the International Whaling Commission
meeting in Anchorage on May 28.

If you want to add to the chorus of whale defenders worldwide, join the Big Blue March May 27th. Wear something blue!