Letter from Tällberg: We are about to leave the Holocene

Article PhotoHere at the Tällberg Forum, both daylight and heady discussion about sustainability and global understanding seem to go on around the clock, but the show-stealer so far was the panel on climate change. “Rogue” NASA scientist James Hansen lead the panel off with a grim pronouncement, saying that there looms a “huge gap” between what is understood (by scientists) about global warming and what is known by the public. In short, Hansen says, the climate crisis is a far more dire and present danger than most of us like to think. “We are closer to a level of dangerous, human-made interference with the climate than we realize. … We are about to leave the Holocene” Hansen is particularly concerned about the timeframe within which we must act. There is increasing evidence that we are rapidly approaching a series of climate tipping points, where feedback loops in the environment (the march of forests pole-wards and melting glaciers and sea ice, meaning the Earth’s darkening surface retains more of the sun’s heat; melting tundra releasing increasing amounts of methane as it thaws; etc.) began to contribute to a galloping greenhouse effect brought on by our actions. (For a particularly elegant discussion of… (more)

(Posted by Alex Steffen in Climate Change at 3:16 AM)

The Benefit of Building a Targeted List

The Sea Change Strategies blog recently posted about the Tyranny of Big Lists and how too many non profits are attempting to communicate with very large lists, yet getting a very small response or open rate.

The metaphor they pose about sharing your thoughts on a movie with the whole theater versus just your close companions is especially compelling.

It made me think about how non profits really need to think about targeting their audience. Sending to a list of thousands or even hundreds is not always effective, especially with the decline in open rates and the increase in spam filters. We need to take more time and cultivate our media lists, making sure we are reaching the right people. And that may only need to be a few people, not hundreds.

Green Media Toolshed has a Target Your Audience top ten that is helpful, along with tips on Building a Targeted Media List.

The next time you rush through sending out your press release, take a minute to look over your list, think about its size, and whether the contacts on the list are ones who will truly want to hear from you or cover your issues. You may realize you need to refine the list and make it more targeted.

-Yvonne Archer

Greenpeace – Making Waves: New Greenpeace flag designed by supporter

Karen Guy holds up our old flag (top) and our new flag

Greenpeace has a new flag! We asked folks to submit their designs, made a selection, and then put the final contestents out to a vote at our discussion forum, Louder than Words.

It was a tough decision. As with our competition to name the ship “Esperanza,” we were spoiled for choice — our online activists are a creative bunch. (If you want to join this fun-loving bunch of ship-naming, flag-designing, campaign-winning, future-greening folks, sign up here.)

Congratulations to Danielle Brandt of Denmark for submitting the winning design! Danielle won a goody bag of Greenpeace gear and the 5 minutes of fame that being featured here on Making Waves, the Greenpeace blog, brings. But she describes the best reward as knowing that a piece of her work will be there on board the ships as they expose environmental crimes, confront the criminals, and drive the solutions we need for a green and peaceful world.

We asked Danielle to tell us a little bit about how she got with the flag design competition, and this is what she wrote:

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