Picnic Green Challenge: Half a Million Euros to Win

Contributed by Bruno Giussani: If you have an idea for an innovative, executable consumer product or service that can “contribute to an eco-friendly lifestyle,” help reduce greenhouse gas emissions, and which “scores high on convenience, quality and design,”then get ready to jot down descriptions, prepare blueprints, and fill in participation forms: it could be worth 500,000 Euros (or nearly $670,000 USD). That’s the scope and the reward of the Picnic Green Challenge, which was just launched by Picnic, the Amsterdam annual conference and week-long idea festival that will take place this year from September 22-29 (full disclosure: I’m a member of their advisory board). The best ideas will win 500,000 Euros in capital to execute the winning plans, with some extra add-ons such as free coaching and door openers. The prize money is being provided by a sponsor, the Postcode Lottery, the largest Dutch charitable lottery (“charitable” meaning that half of the price of the tickets they sell is redistributed to non-profit organizations). There could be a single winner, or a few that will have to share the money, depending on the jury’s decision about the quality of the submissions. The deadline to submit entries is August 15, 2007, and… (more)

(Posted by WorldChanging Team in Sustainable Design at 12:14 PM)